Tracking Your Growth
Schema markup is the code that you put on your website to help the search engines return more informative results for local business and other types of pages. Schema is used to highlight items such as Name, Address & Phone information for your company as well as adding Rating Stars to listing results.
You can check your current schema here.
I personally hire someone to write my schema so I don't have to be bothered.
You will be asked basic questions like address, phone, hours, social media, etc. You then simply copy and paste it into the header section of your website. TA-DA! Now you will have any and all reviews that have ever been written linked directly to you on Google.