You may or may not have heard the term “batching” within your creative niche, but either way, it should be serving as a key component in the behind the scenes of your business.
Batch days, hands down, are my saving grace when it comes to blogging, social media, email marketing and my damn sanity just to name a few!
There are only 24 hours in a day. And guess what? Unfortunately, no matter how hard you may try, this will never change. If you can’t add more time to your day (can you imagine how tired and grumpy we would all be?!), the next best solution is to become more efficient with our time and make the most out of our workdays.
I don’t know about you, but whenever I try to multitask like a MoFo, 9 times out of 10 - absolutely nothing gets completed. I’ve just created 102,938 new projects with the hopes of one day finishing at least a handful.
So what does a batch day look like for a wedding professional?
I would suggest setting aside 1 day a month for each of the following areas until you become a...
(That sounds totally badass btw…)
Social Media Content Creation
Social media is the bane of most of our existences, there is no doubt about that. But I have found a few tried and true ways to make it just a little bit easier to bang out!
Come up with a theme for the month and surround your content around that. Start by asking yourself the question: what do I LOVE to talk about with my clients? What am I an expert in? If I had to give an impromptu talk in front of a bunch of ideal clients, what topic would I choose to talk about?
For a planner, this could look like:
- Wedding Themes
- Color Palettes
- Do’s and Don’ts
- Rehearsal Dinners
Once you have come up with at least 12 areas you love talking about, pat yourself on the back. You just came up with 12 months worth of content themes. Now, grab yourself a calendar or my personal fave, the Content Planner, and at least for the next 3 months, label what each month’s topic is going to be. Focus ALL of your social media posts for the month around this ONE topic.
So let’s take Wedding Themes for example. It could break down to something like:
- How to choose the theme that is right for you
- Classic theme elements
- Rustic theme elements
- Garden theme elements
- How to incorporate your theme into the details
Once you have come up with the different aspects of the main theme, those are going to be what you post about.
You also need to know how many times you plan on posting to each platform each month. The key here is consistency. Start small. Maybe you post 2x/week to your FB page, and 2x/week to Instagram. That means you would need to come up with 16 NEW posts, right?
In an ideal world, yes, come up with 16 brand spanking new social media posts. But who the hell has time for that when we are wearing all the hats and juggling all the things, right?!
That’s why you are only going to create 8 posts and recycle them.
You will write copy for 8 posts, then you will make sure you post them in alternating order. I would suggest finding 16 new images though - because it is less likely that someone will recognize the same verbiage, but they will probably recognize the same photo.
Let me show you an example of a month's schedule for posting social media content:
- Post 1 - Instagram 1/1/2018, Facebook 1/17/2018
- Post 2 - Instagram 1/23/2018, Facebook 1/11/2018
- Post 3 - Instagram 1/20/2018, Facebook 1/29/2018
- Post 4 - Instagram 1/9/2018, Facebook 1/4/2018
- Post 5 - Instagram 1/12/2018, Facebook 1/15/2018
- Post 6 - Instagram 1/17/2018, Facebook 1/22/2018
- Post 7 - Instagram 1/22/2018, Facebook 1/28/2018
- Post 8 - Instagram 1/30/2018, Facebook 1/31/2018
Make sense? The key here is to use the same copy for both posts, but use different images for Instagram and Facebook.
In that calendar of yours, make sure that you note when and where you are posting for the month.
Now, open up Dropbox or Google Drive, and create a new folder and title it that month’s theme. Find as many photos as you can that relate to that theme whether they are stock images or professional images from past weddings. OR you can just keep a running folder of any and all images you think you might want to use in the future and pull from that (precisely what I do).
Tip #1: always be sure to tag the person that took the photo if it is someone other than yourself. It is the kind thing to do, but you also may be surprised to find that that person ends up sharing your post as well.
The reason why I suggest a cloud-based app like Dropbox or Drive is because then if you need to, you can easily post from your phone if need be since you will know exactly which photos you want to use and have easy access to them.
You could REALLY go to town and do multiple months worth of posts this way. Maybe you do it once every 6 months. How AMAZING would that be to only have to worry about figuring out what the hell to say on social media only twice a year!!!!
I won’t lie, back in the day I would have rather gone to the gynecologist for an annual exam than sit down to write a blog post. Now that I finally have a system in place that works for me, I am proud to say that I would MUCH RATHER blog than go get probed.
Any. Damn. Day.
The secret to my newfound blogging success is two-fold:
- I keep a running list of blog post ideas in my biz notebook that I bring with me everywhere
- I draft my post ideas as outlines so instead of looking at a blinking cursor, I am able to just fill in the blanks.
Let’s be totally honest with each other for a second: even if you are the world’s best writer, you don’t always feel in the mood to be creative and write a masterpiece, right? Well, WHEN the mood strikes and you are in that creative zone, USE it to your advantage!! Bang out a couple of posts and then schedule those puppies out in advance!
In Canva, find a blog template that fits your brand. When you are done writing a blog post, head over there, create a new page, and whip that sucker up within 5 minutes flat.
Tip #2: maybe you are better at speaking your ideas than actually typing them out? No problem! Use the voice dictation feature on your computer or phone to turn your words into the blog post of the century!
Don’t have a type to text feature? Record an audio file and then upload it to Temi - my favorite (and cheap!) audio to text transcription service.
Like with most things, people become paralyzed by the sheer amount of things we as creative business owners are tasked with doing. Once you break the tasks into bite-size pieces, the once daunting thought of blogging isn’t so bad anymore. It is when you remain in the mindset that everything you create has to have the Midas touch that you begin to self-sabotage.
JUST WRITE THE DAMN POST!
People will find more value in what you put out in the world to see than pick it apart because you forgot to add this bullet point or you chose the wrong image.
So, my little Master Batchers in training, it's time to go be free and to create your little hearts out!